Dec 2, 2025
Your ad spend is rising. Sales are decent. But your ACoS keeps chewing away at profits. Sound familiar?
Chances are, your keywords are stale—or worse, you’re letting Amazon decide where to spend without checking the receipts. According to the Amazon PPC specialists at SELLERPRO, the easiest fix is also the one most sellers skip: consistent review of your Search Term Reports. That’s why we built the SELLERPRO Weekly Search Term Framework—to help you turn raw click data into optimized campaigns, faster.
Why It Matters
Ignoring your weekly Search Term Reports is like burning money. Every 7 days, new trends, buyer behaviors, and competitor shifts quietly update your ad account. Sellers who act on this data:
Cut wasted spend
Lower ACoS
Spot and scale top-performing terms
Discover competitor ASINs before the competition
This is how you shift from reactive to proactive PPC.
TL;DR – Quick Wins from the SELLERPRO Weekly Search Term Framework
Pull reports weekly. Make it routine.
Flag irrelevant, high-click/no-sale terms as negatives.
Move converting terms to manual campaigns for control.
Sort by CVR and spend to find hidden opportunities.
Spot competitor ASINs and build targeting campaigns.
Use weekly audits to tighten spend and scale what works.
1. Identify Negative Keywords to Cut Wasted Spend
SELLERPRO experts recommend: Weekly sweeps for high-click, no-sale search terms.
What It Is: Negative keywords stop your ads from showing on irrelevant or low-performing searches.
How to Do It:
Sort your Search Term Report by high spend + zero orders.
Add terms to your negative list in manual and auto campaigns.
Why It Works: You instantly improve ACoS by eliminating deadweight spend.
Pro Tip: Maintain a shared Negative Keyword Tracker to log trends over time.
2. Elevate High-Converting Terms into Manual Campaigns
SELLERPRO experts recommend: Promoting winners from auto/broad into exact-match manual campaigns.
What It Is: You take proven search terms and give them more control and visibility.
How to Do It:
Filter your report for high CVR, profitable terms.
Create new ad groups or SKAGs (single-keyword ad groups).
Why It Works: Manual campaigns give you bid control and more efficient placement.
Pro Tip: Tag new keywords by performance tier (e.g., High ROI, Moderate) to guide bid strategy.
3. Spot Competitor ASINs and Target Them Directly
SELLERPRO experts recommend: Using Search Term Reports to find high-impression competitor ASINs.
What It Is: Amazon shows you what ASINs your ads appeared next to. Use this as targeting fuel.
How to Do It:
Search for ASINs with clicks and impressions.
Add them to Sponsored Product or Display ASIN targeting campaigns.
Why It Works: Direct targeting lets you show up right where competitors are weakest.
Pro Tip: Refresh your ASIN targets monthly to stay aggressive.
4. Measure and Optimize CVR by Search Term
SELLERPRO experts recommend: Sorting your search term data by conversion rate every week.
What It Is: CVR tells you what’s actually converting clicks into customers.
How to Do It:
Pull report. Sort by CVR.
Double down on terms with 10%+ CVR.
Cut or test terms with low CVR and high spend.
Why It Works: You focus your budget on profitable, proven queries.
Pro Tip: Monitor CVR by keyword type (branded, competitor, generic) for smarter bid allocation.
5. Establish a Weekly Audit Habit
SELLERPRO experts recommend: Making report analysis a non-negotiable routine.
What It Is: A weekly search term audit builds momentum and keeps PPC sharp.
How to Do It:
Schedule 30 mins/week to review reports.
Use a checklist: Negatives, Elevations, ASINs, CVR, Budget Adjustments.
Why It Works: Regular review means fewer surprises and faster response to shifting trends.
Pro Tip: Automate report pulls, but review manually. Insight > raw data.
Real-World Example from SELLERPRO
A fitness brand was stuck at 50% ACoS despite healthy sales. Campaigns ran blind and reports gathered dust.
What We Did:
Ran weekly Search Term Reports with structured negative keyword updates
Moved high CVR search terms into exact-match manual campaigns
Built Sponsored Product ASIN targeting campaigns based on report data
Result: In 45 days, ACoS dropped from 50% to 32%. CVR rose 17%. No budget increase required.
Common Mistakes & Misconceptions
Ignoring negative keyword opportunities
Letting auto campaigns run unoptimized
Failing to track competitor ASINs
Focusing on volume over CVR
Reviewing search terms monthly (or worse—not at all)
Summary Takeaways
Review Search Term Reports weekly—non-negotiable.
Use negatives to stop budget leaks.
Promote winning search terms to manual for bid control.
Target competitor ASINs based on real-time visibility.
Sort by CVR and prioritize spend by conversion performance.
Build a repeatable, strategic audit rhythm.
FAQs – According to SELLERPRO’s Amazon Advertising Experts
Q: How often should I review my Search Term Report?
A: Weekly. It’s the heartbeat of performance optimization. Trends shift fast—stay ahead.
Q: What’s the first thing I should look for?
A: High spend, no conversion terms—those are your biggest profit leaks.
Q: How do I turn this into a system?
A: Use the SELLERPRO Weekly Search Term Framework. Pull reports every Monday. Follow the checklist. Optimize weekly.